Company joins thousands of TRUSTe-certified websites in recognizing privacy's ability to accelerate online commerce and information exchange.
DiscountASP.NET, a Windows hosting provider, today announced its participation in the TRUSTe U.S.-EU Safe Harbor Program and its certification to display the TRUSTe EU Safe Harbor Seal, demonstrating its global commitment to privacy's core principles of transparency, accountability and consumer choice. The company says that it joins thousands of TRUSTe-certified websites in recognizing privacy's ability to accelerate online commerce and information exchange.
It articulates that participation in TRUSTe's U.S.-EU Safe Harbor Program signifies a website's compliance with the U.S.-EU Safe Harbor Framework, a legal safe harbor established by the Department of Commerce that allows U.S. companies to satisfy EU privacy directives protecting the personal information of European citizens. TRUSTe awards its EU Safe Harbor Seal only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe's consumer privacy dispute resolution program.
According to the company, consumers prefer websites that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choice should those expectations change. With its privacy programs, TRUSTe helps companies address this consumer preference for transparency, accountability and choice and effectively advertise their privacy commitment with TRUSTe's well-recognized privacy seals.
"We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices," said Takeshi Eto, VP Marketing and Business Development of DiscountASP.NET. "Participating in TRUSTe's EU Safe Harbor Seal Program was important to us as we offer website hosting in the US and UK and host many European customers. This certification serves as a benchmark in our ongoing commitment to building consumer trust."
"Given abundant consumer privacy concerns it's no surprise that 71 percent of consumers look for trustmarks before doing business online," said Fran Maier, President of TRUSTe. "With the TRUSTe EU Safe Harbor Seal DiscountASP.NET sends a clear signal to its customers that it respects their personal information. We've found that 82 percent of consumers who see a TRUSTe privacy seal trust it, which translates directly into increased site engagement. That's the privacy payoff."
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