Dell to Acquire Boomi

Company adds Integration Cloud solution to SaaS capabilities.

Dell yesterday announced that it has agreed to acquire Boomi, an integration cloud platform provider, to help businesses reap the full value of cloud computing. The company says that powered by its AtomSphere technology, Boomi offers a pure SaaS application integration platform that takes the cost and complexity out of integrating applications by allowing easy transfer of data between cloud-based and on-premise applications with no appliances, no software and no coding required. Working directly with customers and through its growing network of channel providers, Boomi manages millions of transactions a month and has completed tens of thousands of cloud integrations for hundreds of customers globally across a wide spectrum of industries.

It avers that Boomi's technology benefits customers and channel partners by:

* Connecting information between existing on-premise and cloud-based applications to ensure business processes are optimized, data is accurate and workflow is reliable
* Eliminating costs associated with inaccurate data entry
* Increasing sales and business productivity
* Eliminating the cost and complexity associated with integration
* Decreasing integration time from months to weeks

The company claims that this announcement represents another step by it to build a technology portfolio for growing businesses seeking the benefits of web-based computing while addressing one of the top barriers to cloud adoption - managing and integrating cloud-based applications with existing applications and databases.

Terms of the acquisition of Boomi were not disclosed. The purchase is subject to customary closing conditions.

"For years, Dell has been working directly with our customers and SaaS leaders to understand the value cloud computing can bring and the issues customers face when contemplating this paradigm shift," said Steve Felice, President, Dell Consumer, Small and Medium Business. "Twenty-six years ago we helped accelerate the move to client-server computing; today we'll help drive a similar transformation with customers turning to the cloud to drive costs down and innovation up."

"The Boomi team is thrilled to be joining the Dell family," said Bob Moul, Boomi President and CEO. "This was a fantastic outcome for the team, our customers and partners. Dell gives us the global platform to continue to scale Boomi AtomSphere as the leading integration solution in the SaaS and cloud computing industry."

"Dell is a pioneer in the technology industry and has embraced customer-driven innovation," said George Hu, Executive Vice President, Platform and Marketing, Salesforce.com. "With the acquisition of Boomi AtomSphere technology, Dell reinforces that role at a time when more enterprises are seeking a path to cloud computing. Dell is a key partner to Salesforce.com, and we look forward to its technologies helping businesses worldwide realize the benefits of the cloud."

"Using Boomi has driven incredible results not only for the sales team at Global Forex, but for the company at large because of the value of having a single dashboard of customer data," said Tom Fox, Salesforce Operations Manager, Global Forex. "With AtomSphere, we were able to eliminate 95 percent of our integration costs and now have a completely transparent platform that allows us to analyze customer data real-time."