Queplix Announces Advantage Partner Program

New Advantage Partner Program designed to address the challenge of application and data integration and data management.

Queplix Corp., a provider of data virtualization, yesterday announced its new Advantage Partner Program to provide value added resellers (VARs), independent software vendors (ISVs), original equipment manufacturers (OEMs), and system integrators and professional services (SIPS) with advanced data virtualization solutions. The company avers that included in the program are training tools, joint marketing programs and go-to-market resources that enable partners to effectively address the challenge of integrating data and applications and data management across both on-premise and cloud platforms.

It explains that presenting a combined market opportunity estimated by analysts to be approaching $10 billion, enterprises today rely on customer relationship management, enterprise resource planning, business process management and many other operational focused technologies to drive their businesses forward. Historically, companies have struggled with viewing, managing and updating information across these systems using legacy technologies such as ETL, EII, EAI and master data management. But each of these tools provides only a partial solution to a bigger problem. Advanced data virtualization with the use of persistent metadata takes a larger view, and approaches the problem as a data management continuum. Companies can view, build and manage data across their application fabric regardless of the underlying infrastructure and applications. This abstraction of data from the physical layer streamlines business and transforms day-to-day operations.

The company claims that the results of this transformation are operational efficiency improvements in Salesforce automation and other enterprise applications, product and service availability, interdepartmental collaboration and a faster, more flexible response to market changes. Businesses will also benefit from having fewer systems to support, as well as less data repository and software facility costs.

It states that the Queplix Virtual Data Manager is a data management solution that substantially automates application and data integration and provides ongoing data harmonization. The persistent metadata server at the core of Virtual Data Manager enables a consistent and accurate view of customer, product and financial data across software systems.

According to the company, the Advantage Partner Program provides it partners with access to its data virtualization technology, training, marketing and customer support programs. It also provides a framework for a variety of other programs designed to maximize success for partners' go to market initiatives. The benefits include:

* Training to become a certified partner
* Attractive margins and fees
* Joint marketing programs of many kinds
* Information on product development
* Queplix product advisory board participation options
* Support for partner marketing and sales activity

"Partners are a key component of our delivery strategy as we focus on providing advanced data virtualization solutions to customers," said Mark Cashman, CEO, Queplix. "The goal of the Advantage Partner Program is two-fold: to help our partners capitalize on and benefit from the next wave of virtualization by providing access to the training and certification needed for rapid implementation of our technology across a broad spectrum of data discovery, data integration, data migration and master data management projects; and enable customers to move faster to complete successful implementations and realize the return on investment they expect."

"IdealNet's extensive domain experience in life sciences positions it strongly as one of our lead partners for pharmaceutical, medical device and health insurance companies. We're pleased and delighted to have such a strong services partner on our team," said Michael Zuckerman, Chief Marketing Officer, Queplix. "As a premier partner with application integration, data integration and master data management expertise, their support as a go-to-market partner will be an excellent showcase of Queplix in these environments."

"Queplix data virtualization gives IdealNet the ability to solve the full spectrum of data integration problems with a high degree of automation, faster and easier, and at far lower costs for our clients," said Chris Biddle, CEO, IdealNet. "Data virtualization is much easier to implement - our ETL team feels they can be more than twice as efficient. All of the integrations we implement with Queplix can roll into an implementation strategy for master data alignment across the enterprise. You can virtualize a source once and then integrate many times easily from the server. This is a new and disruptive architecture for data integration - no other vendor can give us this capability."