Thursday, October 6, 2011

Hostway Launches Channel Partner Program

Helps channel partners capitalize on unprecedented growth in the IaaS and cloud hosting marketplaces.

Hostway Corporation, a web services provider, yesterday announced the launch of its new Channel Partner Program designed to make it easy and profitable for channel partners of all sizes to offer the company's affordable cloud and managed hosting services to their customers.

The company claims that its Channel Partner Program is designed specifically to meet the needs of small- to mid-size technology resellers, including interactive agencies, web and ecommerce developers, SEO/SEM providers, SaaS and independent software vendors (ISVs) and value-added resellers. The four-tiered program offers channel partners direct access to a wide range of high-level sales and dedicated technical support resources, along with aggressive discounts and rich rewards to meet virtually any size need.

It avers that the Channel Partner Program enables channel partners to grow their customer base with direct access to the company's experienced channel sales executives, who offer years of hosting industry expertise, along with dedicated pre-sales technical assistance and sales support. In addition, dedicated partner-specific telephone support numbers give the channel partners immediate access to the company's technical teams to quickly address support issues. Through the company's new partnership with Treehouse Interactive, its channel partners can now access a fully-featured portal, complete with marketing and sales collateral materials, marketing resources, opportunity registration and real-time commission tracking.

The company mentions that the program makes it easy for channel partners to get started: aggressive discounts and commission payouts are available as soon as they join the program. And, unlike other programs in the industry that cater to large partners, its Channel Partner Program requires no specific revenue targets or up-front contract, enabling small and niche providers to offer reliable, innovative managed and cloud hosting services to their clients, while building a valuable monthly revenue stream.

It says that dedicated to global growth and expansion, the company boasts 11 state-of-the-art data centers around the world, including facilities in Chicago, Illinois; Tampa and Ft. Lauderdale, Florida; Austin, Texas; Vancouver, British Columbia; London, United Kingdom; Paris, France; Amsterdam, Netherlands; Antwerp, Belgium; Frankfurt and Hannover, Germany; Seoul, South Korea; Sydney, Australia and Mumbai, India. The company's unique FlexCloud Servers provide a scalable, on-demand cloud computing solution with public cloud reliability and enterprise-grade performance.

"The cloud hosting and Infrastructure-as-a-Service (IaaS) industries are poised for unprecedented growth over the next several years," said Dave McCrossen, Vice President of Sales at Hostway. "Hosting companies will not create or support this growth alone - technology developers, aggregators, resellers and influencers will drive growth. As a result, we have deployed a channel program that addresses the needs and concerns of these new participants in the hosting industry so that they can instantly share in the rewards of the marketplace growth."

"Other programs make you hit certain thresholds before the discounts and commissions kick in. But, with Hostway, our channel partners are rewarded for their performance from day one," said Russell Griffin, Director of Channel Partner Programs at Hostway. "From the moment you sign up, we provide the tools, resources and discounted pricing you need to succeed in building your business."

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